I’m pretty tired of some small-time bullshit that I see on Twitter sometimes. Some people really take their self-promotion too far.

Today I was reminded of someone, who, whenever I met him in real life thought he was a cool guy. I respect most of his writing and opinions. In fact I probably learned a thing or two from reading his blog.

But man… all the online communication I ever see of this person is about promoting his company, his new video web series, whatever.

I am a business owner myself. I understand the need to do sales. Sure, I drop my company name when someone asks for design help on LinkedIn.

But I can’t help but think… too much is too much. If the only thing I hear from you on social media is incessant self-promotion, I can’t find the mute button fast enough.