I’ve read the phrase “revenue is vanity, profit is sanity” and that triggered me to write this post.

Up until 2 weeks ago I had been chasing a specific revenue goal for the first year of Obra.

The theory was that if we hit a certain growth stride and headcount, we would be set up for the future.

As the founder, I could sacrifice my own wage for long-term growth.

But recently, running the numbers, I believe that creates a problem. Not having profit affects my own motivation. Not enough profit also affects cashflow in general.

I decided to turned the revenue goal I had into a profit goal. The only way we will last as a company is if we are profitable from the start.

The next few months, I aim to be working much more in the company then on the company.

In other words, it’s time to make some money working on projects instead of too much marketing, pseudo-sales and tinkering with too many side projects.