Author Archives: Johan

Deze week

- Posted in agency-life build-in-public obra-studio ondernemen

Deze week ben ik nog eens in België. Ik reis een paar keer per jaar tussen België en Mexico, en mijn primair doel van de laatste twee trips was werkgerelateerd. Ik ben bezig met de opbouw van Obra Studio en telkens ik in België ben is het goed om klanten in het echt te zien, […]

Paasweekend

- Posted in agency-life build-in-public obra-studio ondernemen

Ik heb gisteren na 4 maanden eindelijk nog eens de tijd gevonden om een ritje te maken met de fiets. Een vriend had een volgwagen geregeld. Met zijn drieën gingen we op weg naar Teotihuacan (ongeveer 60km van Mexico-Stad). Het was een fantastische fietsrit en ik was blij om nog eens iets anders te doen […]

Four months in

- Posted in obra-studio ondernemen

Currently, I am about four months in starting up my new agency. I wanted to document a bit of the journey as we move forward. Starting a company has its ups and downs and is definitely not as stable a job as working for a product company, but most days I couldn’t be any happier […]

Treat it like a business

- Posted in blijvend-leren build-in-public entrepreneurship obra-studio ondernemen

You can have these dreams about a cool design agency, but in the end, you have to treat it like a business. But if you treat it too much like a business, it becomes something else, something you might not agree with. This blog post is about purpose, strategy and vision. Three highly conceptual topics. […]

Subframe

- Posted in apps design design-systems development workflow

This week I got a chance to try out Subframe. It’s a new design tool that is slightly hard to position within the category of design tools. Subframe follows the logic of Subform (RIP) where you are not working on a free canvas, but all your designs are “auto layout” by default. A tool like […]

Trip conclusion #3: industry shift thanks to AI

- Posted in ai obra-studio

This final post continues my blog posts based on the conclusions of my trip to Belgium. This one is about how AI changes the game for designers. I was in a lot of conversations in the past weeks. One overarching theme was the change to design as a job. The big shift that is happening […]

High quality UI for anyone, not just startups

- Posted in obra-studio ondernemen

This post continues my blog posts based on the conclusions of my trip to Belgium. If you are curious, you can read my post from Tuesday about hiring only freelancers (for now) + focus on a design lead and my other post with general end of trip conclusions. After this, one more post is coming […]

Changes in jobs: freelancers only + hiring design lead

- Posted in hiring obra-studio ondernemen

As mentioned in my blog post end of the trip I will post some details the next few days about some conclusions I had during this business trip. I suppose once I have everything set up, this business blogging will more or less stop, but now that I am actively building the company, it’s interesting to write […]

End of the trip conclusions

- Posted in obra-studio ondernemen

My business trip to Belgium is nearing it’s end. It’s been a productive three weeks with a lot going on. Now the time comes to return back to Mexico. I can look back at a productive period where I got lots of work done and set up the logic for the rest of the year […]

Designing interfaces with AI

- Posted in ai claude workflow

Within AI, there were a few “breakthrough” moments after I thought that there wouldn’t be any breakthrough moments any more. After OpenAI’s GPT4 released, there was a period of around 6 months where I felt what we could get from AI kind of stagnated. But all in all I felt AI was a helpful tool, […]