Within AI, there were a few “breakthrough” moments after I thought that there wouldn’t be any breakthrough moments any more. After OpenAI’s GPT4 released, there was a period of around 6 months where I felt what we could get from AI kind of stagnated. But all in all I felt AI was a helpful tool, […]
Author Archives: Johan
Prototype interfaces using AI, by Obra Studio
I am working on a new talk. I’d like to give it in several venues if I find interested parties. Here is the outline of the talk below: In this talk, I would like to present a workflow to prototype interfaces using AI. In this workflow, we are using prototypes to validate an idea; to […]
Obra – 1,5 months in – How it’s going?
- Posted in build-in-public obra-studio process
I’ve noticed that a lot of people are following my story, which incentivizes me to write. Currently, I am doing design work for a start-up I believe in, while also juggling recruiting and business development. I am working 10 to 12 hour days and most weekends. It’s not sustainable, but I have the energy. My […]
Dear designer
- Posted in hiring obra-studio
Dear designer, Thank you for your first year at Obra. In this year, we did a lot of work as a team. As a founder, I’m happy we grew the team to seven people. Now we have a solid base of designers to grow the company once more. We’re aiming to become a design reference […]
Our logo design process
- Posted in workflow
A client might come to us with the question to design a logo; but in our minds, it’s the start of a larger branding process. A logo can hardly be designed in isolation; it’s necessary to cement it within a cohesive brand, with considerations for typography and colours. Ideally, there is room to work on […]
HTML prototyping with AI
- Posted in workflow
As I mentioned in my previous blog post about AI wireframing, your biggest asset as a startup is speed. The last two workdays were spent using a combination of Claude, Figma, Cursor, and Wispr Flow to work on an HTML prototype. I created a large desktop React prototype with seven modules (launch checklist, [secret module […]
User interface wireframing with AI and speech dictation
- Posted in workflow
As a start-up, your biggest asset is speed. I’ve used a new technique that I’ve called prompt wireframing where I use a combination of tools to get the job done. There is this moment in a project when it’s unclear where things are going. There are designs somewhere. There’s a user story spreadsheet somewhere else. […]
Year in Review 2024
- Posted in lifelog year-in-review
As the year draws to a close, I saw a few “year in review” posts pop up, like this one by Pawel Grzybek. This seemed like a good idea, so I wrote one. I used to make these year in review websites, where I would experiment with new technology. I also used them as a […]
Looking for business partner; e-myth musings; and connect/travel plans
- Posted in entrepreneurship update
Right now, I am looking at the designs for the new Obra website. Earlier last week, I posted an update to the current website, changing my positioning from being a solo contractor to an agency founder looking to find the right people. My intent is to have the correct mix of working on the business […]
El trabajo comienza de nuevo
- Posted in emprendimiento espanol
Este verano terminé mi contrato con Doccle después de dos años y medio. Llevo 2 años viviendo en la Ciudad de México, donde conocí al amor de mi vida. Después de una boda maravillosa y la luna de miel que la acompañó, hace dos semanas tocaba retomar el hilo del trabajo. Se siente como un […]