- Posted in obra-studio ondernemen
This post continues my blog posts based on the conclusions of my trip to Belgium. If you are curious, you can read my post from Tuesday about hiring only freelancers (for now) + focus on a design lead and my other post with general end of trip conclusions. After this, one more post is coming […]
- Posted in hiring obra-studio ondernemen
As mentioned in my blog post end of the trip I will post some details the next few days about some conclusions I had during this business trip. I suppose once I have everything set up, this business blogging will more or less stop, but now that I am actively building the company, it’s interesting to write […]
- Posted in obra-studio ondernemen
My business trip to Belgium is nearing it’s end. It’s been a productive three weeks with a lot going on. Now the time comes to return back to Mexico. I can look back at a productive period where I got lots of work done and set up the logic for the rest of the year […]
Within AI, there were a few “breakthrough” moments after I thought that there wouldn’t be any breakthrough moments any more. After OpenAI’s GPT4 released, there was a period of around 6 months where I felt what we could get from AI kind of stagnated. But all in all I felt AI was a helpful tool, […]
I am working on a new talk. I’d like to give it in several venues if I find interested parties. Here is the outline of the talk below: In this talk, I would like to present a workflow to prototype interfaces using AI. In this workflow, we are using prototypes to validate an idea; to […]
- Posted in build-in-public obra-studio process
I’ve noticed that a lot of people are following my story, which incentivizes me to write. Currently, I am doing design work for a start-up I believe in, while also juggling recruiting and business development. I am working 10 to 12 hour days and most weekends. It’s not sustainable, but I have the energy. My […]
- Posted in hiring obra-studio
Dear designer, Thank you for your first year at Obra. In this year, we did a lot of work as a team. As a founder, I’m happy we grew the team to seven people. Now we have a solid base of designers to grow the company once more. We’re aiming to become a design reference […]
- Posted in workflow
A client might come to us with the question to design a logo; but in our minds, it’s the start of a larger branding process. A logo can hardly be designed in isolation; it’s necessary to cement it within a cohesive brand, with considerations for typography and colours. Ideally, there is room to work on […]
- Posted in workflow
As I mentioned in my previous blog post about AI wireframing, your biggest asset as a startup is speed. The last two workdays were spent using a combination of Claude, Figma, Cursor, and Wispr Flow to work on an HTML prototype. I created a large desktop React prototype with seven modules (launch checklist, [secret module […]
- Posted in workflow
As a start-up, your biggest asset is speed. I’ve used a new technique that I’ve called prompt wireframing where I use a combination of tools to get the job done. There is this moment in a project when it’s unclear where things are going. There are designs somewhere. There’s a user story spreadsheet somewhere else. […]